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This title maps the theory and practice of a uniquely innovative and rigorous multinational attitudinal social survey. It is essential reading for researchers across the social sciences that have an interest in the design, planning or interpretation of cross-national social surveys.

Public opinion polls --- Public opinion --- Sondages d'opinion --- Opinion publique --- #SBIB:303H34 --- Opinion polls --- Polls, Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Kwalitatieve methoden: grondige gevallenstudie, casework, social work --- Research --- Quantitative methods in social research --- European Union --- Public opinion polls - Europe --- Public opinion - Europe

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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

voorlichtingscampagnes --- publieksvoorlichting --- Advertising. Public relations --- informatieoverdracht --- opinieonderzoek --- Advertising, Political --- Political campaigns --- Public opinion polls --- Communication in politics --- Advocacy advertising --- Advertising campaigns --- #SBIB:309H271 --- #SBIB:324H50 --- #SBIB:303H32 --- #SBIB:041.IO --- Campaigns, Advertising --- Market surveys --- Corporate advocacy advertising --- Advertising --- Corporate speech --- Political communication --- Political science --- Opinion polls --- Polls, Public opinion --- Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Electoral politics --- Negative campaigns --- Politics, Practical --- Elections --- Advertising in politics --- Political advertising --- Press and politics --- Politieke communicatie: toepassingsgebieden --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Waarneming en participerende waarneming, gecontroleerde observatie, groepsdiscussie (vragenlijsten, interviews, experimenten) --- Research --- Advertising campaigns. --- Advertising, Political. --- Advocacy advertising. --- Communication in politics. --- Political campaigns. --- Public opinion polls.